What Is a Cookie?
A cookie is a small text file placed on your device by a web server when you visit a website. Cookies are stored in your browser and sent back to the originating server on subsequent visits. They allow websites to remember information about your visit, such as your preferences or login state.
Cookies are distinct from other tracking technologies such as web beacons, pixel tags, and local storage objects. This policy focuses primarily on cookies but also references similar technologies where relevant.
How We Use Cookies
We use cookies on this site for the following technical purposes:
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
zfi_consent |
Essential | Stores your cookie consent preferences so the banner does not reappear on every visit. | 180 days |
_ga |
Analytics | Google Analytics identifier used to distinguish unique users. Set only if analytics cookies are accepted. | 2 years |
_ga_* |
Analytics | Google Analytics session persistence cookie used to maintain session state. | 2 years |
_gid |
Analytics | Google Analytics cookie used to distinguish users. Resets daily. | 24 hours |
_gat |
Analytics | Used to throttle request rate to Google Analytics servers. | 1 minute |
Cookie Categories Explained
Essential Cookies
Essential cookies are technically necessary for the website to function. They do not track browsing behavior or collect personal information for marketing purposes. You cannot opt out of essential cookies while using this site, as they are required for core functionality such as remembering your cookie consent decision.
Analytics Cookies
Analytics cookies collect aggregated information about how visitors use this website. We use Google Analytics for this purpose. Analytics data helps us understand which pages are visited most frequently, how long visitors spend on the site, and what content is most useful. This data is processed in aggregate and does not personally identify individual visitors.
Google Analytics is operated by Google LLC. For information about how Google processes analytics data, refer to Google's privacy policy at policies.google.com/privacy.
Marketing Cookies
Marketing cookies may be used to serve relevant advertising based on browsing behavior. If you have accepted marketing cookies, third-party advertising platforms may set cookies on your device. You can withdraw consent at any time using the cookie preference controls on this site.
Session vs. Persistent Cookies
Cookies fall into two technical categories based on their lifespan:
Session cookies are temporary and are deleted when you close your browser. They are used to maintain state during a single browsing session.
Persistent cookies remain on your device until they expire or are manually deleted. The zfi_consent cookie is a persistent cookie that stores your preference for 180 days.
First-Party vs. Third-Party Cookies
First-party cookies are set by the domain you are visiting directly (zihipu-fanizo.info). Third-party cookies are set by external domains, such as Google Analytics, when their code is embedded in a page. We identify third-party cookies in the table above.
Managing Your Cookie Preferences
You can manage your cookie preferences in the following ways:
- Cookie consent tool: Use the preference controls accessible via the banner at the top of this page to accept, decline, or customize cookie categories.
- Browser settings: All modern browsers allow you to block or delete cookies through their settings menus. Note that blocking essential cookies may affect site functionality.
- Google Analytics opt-out: Google offers a browser add-on to opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
- Network Advertising Initiative: To opt out of interest-based advertising, visit optout.networkadvertising.org.
Your Rights Under US Law
California residents have specific rights under the CCPA regarding the use of cookies that may constitute the "sale" or "sharing" of personal information. We do not sell personal information collected through cookies. If you are a California resident and wish to exercise your rights, contact us at [email protected].
Updates to This Policy
This Cookie Policy may be updated to reflect changes in our use of cookies or applicable law. The "Last Updated" date at the top of this page indicates when the most recent revision was made. We encourage periodic review.
Contact
Zihipu Fanizo136 W Vallette St, Chicago, IL
[email protected]